The Dummies’ Guide to App Store Optimization

If you are thinking of building an app or are having one built right now, you have probably heard the term – App Store Optimization (ASO).

The app store is the biggest source of potential users for your app. A Google study revealed that 48% of new mobile app discovery comes from browsing app stores. Another 34% of new app downloads result from app store recommendations.

So, it’s a no-brainer that to increase your app downloads, you need to make your app easy to find, click, and download in the app stores.

It is important to know that there are more than 2.2 million apps in the Apple App Store and a whopping 3.4 million apps on the Google Play Store!

Whoa!

So, how do you make your app stand out among the millions already out there?

The answer is — App Store Optimization (ASO).

You know about SEO but what exactly is ASO?

This guide will help you understand what ASO is and ASO techniques you can use to maximize exposure and impact on app store rankings and downloads.

What is ASO?

Like SEO helps your website rank higher in Google search results, ASO helps your app appear in the top search results for relevant keywords in the app store. Needless to say, ASO can make your app more visible in the app store, increase the number of downloads and boost revenue for your app.

Metadata

Both Apple’s app store and Google’s Play Store have their own algorithms for app ranking. This means you may need a separate strategy to get downloads on these stores.

While these algorithms are based on a large number of known and unknown factors, the app stores index keywords used in your app’s metadata.

And your best bet for great ASO is to use relevant search terms or keywords in your metadata.

App store Metadata includes the app’s –

Title (30 characters)
Subtitle (30 characters)
Keystring (100 characters)
Promo Text (30 characters)
Description (4000 characters)

The first three are indexed by the search algorithm.

Since App store metadata brings you visibility, and each component in metadata can only be a fixed number of characters, it is best to use as many characters as possible with your metadata. Remember that terms like ‘and’ or ‘the’ are ignored by the algorithm.

Keyword Research

Keyword research is critical for ASO since app store search algorithms look for keyword combinations across your app title, subtitle, and keystring.

Out of these, the title of your app has the most significant influence on search rankings and hence, your keyword planning should always begin with the app name and subtitles. Add your brand name, and the most relevant terms for the functions, and features of your app, in the title. Think about what your potential subscribers would look for when searching for your app on the app store. You can try different keywords and test them over time.

However, avoid repeating keywords in your app title, subtitle, and keystring. Include other relevant keywords instead.

The best approach is to make a list of the app’s key features. And then list the search terms people can use to look for what your app offers. Test the keywords on both these lists to get optimal results.

The keystrings are not visible to the customer but to the search algorithms in the app store.

You have used the best keywords in your title and subtitle. Now use the remaining keywords in the keystrings.

Go for a combination of high competitive or less competitive keywords. The first get a lot of traffic but it will be tougher to rank for them. The latter, on the other hand, are less popular but it is easier to rank for them.

App Store Description

The 4000-character description of your app is the best opportunity to get users.

Search algorithms don’t directly index app store descriptions but Apple Search Ads and Google will. So, use keywords in your description too, to get more visibility and potential downloads.

App Screenshots

App screenshots aren’t a determining factor for ASO. But don’t they catch your eye when you visit the App store?

High-quality screenshots attract downloads from new users. To optimize your screenshots –

Don’t put too much information or text on the images
Clearly show the app’s main features
Carry out A/B testing for different screenshots

Organic vs. Paid App Discovery

Organic and paid discovery for an app is just like organic and paid search for SEO.

Organic discovery is achieved with ASO while paid is done with search advertisements.

While paid discovery gets your app quickly in front of potential subscribers, it drops as quickly when you stop running the ads.

On the other hand, ASO is a long-term strategy. When done right and consistently for a long time, your app remains visible to potential users, even without running ads.

However, regardless of the source of your downloads, they impact organic search rankings. So, if ads are driving your downloads, your organic search rankings improve automatically.

In essence, your marketing strategy should include a combination of both organic ASO and ads.

ASO Strategy

As a business, figuring out ASO on your own can be hard nut to crack. This is where experts at mobile app development and marketing companies, such as Ogrelogic Solutions, can help. They can design the right ASO strategy for your app with the right tools and resources

Companies that specialize in both mobile app development and marketing are invested in your app’s success long after your app has been launched. They are always on the lookout for the search algorithm changes and customize your strategy accordingly.

Remember that while your app is unique, it’s always competing with millions of other apps available for download. Whether you have an iOS app or Android app or both, you can stay on top of your game by leveraging app store optimization.

To speak with one of our mobile app design, development or marketing strategists in Austin, TX, write to us at info@ogrelogic.com or call 512-559-7491 right away.

Backlinks – Reasons that make them Toxic

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Backlinks as known to all of us are links from one website to a page from another website. Most of the top search engines like Google consider backlinks as the vote bank for respective website pages. In the past few years, it is observed that backlinks tend to have high organic search rankings but is it true to say completely that they bring a difference to the overall performance of any website or boost its visibility?

The role of backlinks is to intimate the search engines that content posted on these links is authentic and that it will gain the websites more visibility. Initially, it was because of the backlinks that Google’s original algorithm (PageRank) was formed. However, over the period, these backlinks started proving toxic to the websites due to which, the organic traffic that was earned by the businesses started getting affected.

Points to consider:

Why backlinks get Toxic?

There are several reasons why backlinks can get toxic and make things miserable for businesses. The important factors that help us to understand why backlinks get toxic include:

Low domain trust score:despite backlinks coming in from the trusted domains, the websites show low domain scores. When such a scenario occurs it means the score may be artificially inflated.
Page Layout: your page link will show poor quality results if the ratio of visible text to HTML is low.
Cyber Security at Flaw: The backlinks coming in from hacked sites pose a real problem for the ones that are authentic. In such cases, Chrome and other browsers would display warning messages to let the users know that the content may be flawed on this website.
Check the Spam Score: If the website’s Spam score is 8 and above, it clearly indicates that the site is not authentic and hence generates backlinks.

How are Backlinks Created?

Do it the ‘Broken-link building’ Way

The broken-link building method works just as anyone would’ve expected it to be. It does not just enable one to create one-way backlinks but reports about the broken links on websites by contacting a webmaster. You can also replace broken backlinks and recommend other websites to increase your chances of creating backlinks for your website. There are times when the webmasters wouldn’t agree to send you backlinks, which shouldn’t bother you. Instead, try to help them by intimating them about the broken links and chances are they may send you backlinks for your websites.

Moreover, the broken-link method is always a great way to search for reliable websites on Google. The three most important ways to achieve the desired results include keyword +links, your keywords +resources, and keywords in URL: links. To ease the process, one can download and install the Google Chrome plugin called Check my Links that picks up all the broken links to overcome the problem and increase the visibility of your site to a great extent.

Creating Backlinks through Infographics

Knowing the fact that visual content is preferred more over text, infographics prove to be one of the most popular and efficient methods to gain traffic on the website while earning valuable backlinks. The use of infographics is mainly done as they are easy to understand and creates demand for the backlinks efficiently. This is one reason why the demand for infographics has increased by the day. Several brands are thus seen publishing infographics in larger numbers to gain sound visibility online.

In all of the above information, you need to choose the infographic smartly to avoid the backlinks being toxic and spoil your brand’s rapport in the market. To make it more promising, submit the infographics on various reputed portals and gain visibility.

What more you can do to Avoid Backlinks on your Websites?

If you’re new to identifying toxic links, be cautious and stay focused using the right approach. The foremost danger of toxic backlinks comes from websites with major technical problems, security flaws, and aggressive monetization. Ever since Google introduced its Penguin algorithm it started refining the good links from the poor and penalized sites having toxic links.

Search for the Contact Information

Knowing the fact that several websites have contact forms or about us pages, you can always reach out to the person in charge of the site. Nevertheless, using email over a webform is easier to monitor and follow up. However, if you don’t find any contact information on the website itself, there are specified tools to search for the contact details of a particular website.

Reviewing Backlinks is Important

Any link that can cause harm to your rankings on Google or any other search engines due to malware or viruses are said to be toxic backlinks. Therefore, reviewing each link is important to get rid of the toxicity of backlinks. Audits in such cases are the best options to avoid backlinks from cluttering on your websites.

So, before you create any backlink, check for the fact whether it is authentic and that it does not affect the rankings on important search engines like Google.

Digitalize your Business with Top-six Marketing Tools Trending in 2019

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While most of the businesses strive to become digital marketing leaders, we leave behind certain loops that could have helped us oversee how extensive and expansive digitalized platform could be to leverage businesses and transform them into brands for a global online presence. If only you knew about how the best digital marketing tools can help you achieve the desired goals, you may have scaled your businesses to the next level altogether.

Nevertheless, if you’re really seeking to make a mark in the competitive business environment and scale your marketing strategy to the next level, following digital marketing tools will help you achieve desired goals:

1 HubSpot – The all-in-one Marketing Tool

HubSpot is one of the most popular platforms to market your brands globally. Bring all the online marketing concerns under one roof and frame a strong marketing structure with the versatile marketing tool that gives hassle-free integrations, round the clock customer support, etc., and an efficient digital platform, etc., to name a few.

If you’re a beginner and wish to market your business without investing too much on the tools, HubSpot offers free tool services to set up the web forms, popup forms, and live chat software to generate leads. Furthermore, the CRM tool can also help you build strong E-Mail marketing campaigns to analyze the visitors’ behavior closely and derive results accordingly.

However, for those who already have a knack of it can opt for the paid services, which involves use of advanced marketing automation that not just manage your content marketing tasks like content creation, social media postings, and tracking E-Mails but enable you to reach out to your potential customers with ease.

2 HootSuite – Stay Up to Date with your Social Network Channels

With HootSuite’s idea to help businesses stay up-to-date for tracking and managing their social network channels have given them a strong platform to scale their brands to unimaginable heights. This social media manager will allow you to keep a track of all your postings on different social media networks and increase viewership instantly. Create custom views and see how your brand is performing and keep the boat sailing amidst a challenging business arena.

3 Ahrefs – Enables Keyword Research Easy

When it comes to performing efficient and quality SEO results, one name that rules the digital marketing industry is Ahrefs. It is not just the only powerful SEO tool on the market but a solution that would help businesses become SEO leaders. Refine your keyword search by performing a number of steps if you’re using Ahrefs. These include steps like the backlink and site audits, extracting new links, extensively researching the keywords, validating new keywords, and tracking the existing ones.

Believe it or not, using Ahrefs will only make you an efficient player in the dynamic and highly competitive SEO market.

4 Canva Business – Earn you Top Ranks on the Social Media Platforms

Canva, known to most us as a web-based design app built to create interesting posts to make graphic designing easier for people. It is, however, one of the top-used digital marketing tools trending in 2019 that has a couple of things in store for the businesses who are struggling to make a mark in the market. While Canva can be compared to the Adobe Illustrator, it is one of the best tools that allow users to drag and drop the pictures, shapes, icons or fonts for creating unique images that speak for your businesses to engage the audiences globally.

5 Google Adwords – Expand your Target Audience

Try using Google Adwords if you’re serious about making a mark on Google’s search engine result pages. The Google Adwords is a payment model based on two major factors including pay-per-click and pay-per-call. Your Google AdWords accounts would host the Google Keyword Planner that enables users to perform extensive research on keywords that you want to add to the advertisement campaign. Adwords also allow you to set budget caps to limit your expenses.

Those businesses that use AdWords as the prime source of their revenue generation are likely to survive for longer as compared to those who rely on the organic search results. Reach out to the target audience via displaying your products or services on Google’s results pages and get tones of visitors online.

6 Google Analytics – Track Insights and Measure your Advertising ROI

Even if you are a marketing genius and are likely to expand your business without Google Analytics knowledge in your kitty, you surely are missing out on one of the biggest things trending in the business world.

Working on Google Analytics platform will have you keep a track of certain things like who is visiting your website, from where and how much time visitors spend on your website, etc. Apart from all this, there is a huge scope of setting up goals to track conversions, create improved e-commerce setup, and track events to review how your viewers behave. Using Google Analytics is by far one of the most important things that any business needs to incorporate in their business models. Not only will they achieve desired goals in set durations but will have an eye to foresee risks, threats, strengths and opportunities for better business prospects

Are you going through a mental block as to which digital marketing tool would make your things smooth business-wise? The listed marketing tools if incorporated in your business model would leverage your brands with a view to gain more viewers and establish a strong online market presence across the globe. It is high time you navigate through each of the tools and make it part of your business model for a brighter future ahead.

Five Thanksgiving Marketing Ideas for Businesses who wish to make it Big!

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With the upcoming month making an entry into some of the important events like Thanksgiving, Black Friday, and Small Business Saturday, chances are you may scale-up your businesses to a level unimagined for. Seasonal marketing strategies are what we will focus on in this section to help you leverage businesses to a profitable category. Here are some interesting facts to read:

The Power of Social Media

Update your social media accounts by creating smart posts and showcase logos of your brands using affordable photo-editing tools like the Canva and PicMonkey to promote special events and seasons. Updating your profile pictures with seasonal items like leaves, a pumpkin, turkeys, etc., will not just buy you views from the followers who you were associated with a few years back but can also help you connect with them for repeat-business.

HashTags Work Well

Hashtags play a pivotal role in engaging your followers across all social media platforms. Show a personalized touch while reaching out to the followers. Encourage them to share their favorite Thanksgiving memory (#thanksgivingthoughts) or maybe you could add a funny element to the hashtags by asking them their biggest Thanksgiving disaster (thxbutnothx) or (Thanksgivingnightmares).

Bridge-Gaps with Thank-You Notes

We often don’t get to meet our potential customers in person or even talk to them on the phone. Sending them a short thank you note on the phone will help you bridge gaps and strengthen bonds for future business prospects.

Live Demos on Themed Events

If you’re a small business entity let’s say for example you sell ‘greeting cards,’ hosting live demos on “how to create?” Thanksgiving or Black Friday cards will help you get closer to your customers in a big way. This is a great way to market your brand as visual live demos connect better than anything else.

The “Give-Away” Trick

Customers are always on the lookout for deals and offers by businesses and what could be more propelling than planning give-away items on account of special events like Thanksgiving. You could always give-away free product samples or services to increase your followers and establish a strong customer base across the globe.

So, let this November win you good market base across your niche and help you establish a brand image that you were aiming at all these years.

Brands Get Better Connectivity with Customers with Facebook Messenger’s 3 new Feature Launch

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Amidst all the social media hustle Facebook recently launched three new features for Messenger to keep brands well connected to their customers and establish a strong user base worldwide. To make communication more viable the three new features included are “icebreakers” for maintaining business profiles, “Click to Messenger ads” updates, and replying to messages from a business that comes handy for the users.

Icebreakers – Help Brands to Reduce Friction While Communicating with Clients

Sources at Facebook say that “Icebreakers help businesses reduce friction in starting a conversation by surfacing common questions or topics of interest.” Explaining the feature more, it offers users the option to click on a common FAQ — like “Can I check the availability of the product?” or “Where is your store located?” the messages sent will receive an automated response.

Click to Messenger Ads

This particular feature is good for companies having multiple Facebook apps connected to the Messenger platform. How? Well, the idea behind this feature is to give leverage to companies to select a single app at a time, which they want to use for their “Click to Messenger ads” feature. However, there is no official announcement as yet by the company about when would the complete thing be available, but said the “first phase” of the solution is available with an improved platform in some weeks from now.

Users Enjoy Multiple Reply Options

The last and an equally important feature from Facebook Messenger are reactions and message replies, which enable users to take advantage of during conversations with brands while communicating with them on the Messenger platform. So, if you might be wondering what these reactions are, this nothing but a set of emojis, which are used to react to a response from any business.

In conclusion to this, the message replies also allow for threaded conversations to help businesses overview the exact message a user is responding to. Facebook writes “This adds more clarity to the conversations and helps businesses respond to inquiries better.”

Facts on How to Advertise on Tik Tok

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While most of the marketers are awaiting Tik Tok’s full launch of the platform for more ad options to connect to the users worldwide, it’s rapidly growing market in the west shows uncertain prospects for many. However, could Tik Tok be a possible social media marketing platform is still under several notions? Nevertheless, some facts will enlighten you about how to advertise businesses on Tik Tok:

Bid for Ads

Talking about biddable ads, most of the social media networks have a self-serve platform that allows the marketers to set-up and run their ads themselves. In the case of Tik Tok’s beta version that was launched early on in April 2019, the “managed service platform” did bring biddable ads space to the limelight but still required reps to run the ads. This is why users cannot still access its bidding platform as a whole.

The in-feed video ads on Tik Tok are based on three important products including CPC (Cost per Click), CPM, and CPV (cost per view) (6 seconds), which marketers look forward to branding businesses on this platform. Below are a few things that provide an overview of how it is done.

Branding through Videos

When a user opens the app, the message of your brand appears instantly appears focusing on the message that you wish to spread to reach out to the users. However, the con behind this part is that Tik Tok allows only one advertiser per day, which needs to be optimized for a full swing.

Hashtag Challenge

This is yet another way to advertise on Tik Tok that flaunts the natural tendency of the users to share the content on it. This accounts for Tik Tok’s representative to coordinate with the brand for around 6 days until the ad campaign comes to a completion.

No matter what Tik Tok has in store for its millions of users across the globe, it surely has bright prospects for social media marketers to use it as a strong tool.

Service Area Businesses – Performance Analysis on Local Search

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Any legitimate local business that has a great reputation in the local area to not appear on the local search is not a rare thing. This happens due to Google’s unfair ranking game that appears on the local listings. As per market statistics, the service area businesses are categorized into seven verticals including business entities doing repairs, plumbing, construction & roofing jobs, landscaping, cleaning, locksmiths, and tradesmen. Each of these vertical doesn’t account for the appearances in organic SERPs (Search Engine Result Pages). Therefore, it undergoes two methods of direct search and discovery searches so that the business appears in Google’s local search.

There is a tremendous increase in the direct searches for businesses listed in the above-mentioned categories as compared to the discovery searches. People tend to search for only plumbers or locksmiths and that too during emergencies, so, naturally, they would hardly build any physical presence online to lead to consumers knowing directly who to turn to.

Are Consumers Seeking Service Area Businesses on Google Maps?

Well, despite a low viewership percentage, it is astonishing that consumers do look out for service area businesses on Google Maps. This happens due to the consumer’s sole belief to locate service-area businesses with ease, one need to search for the proximities. Let’s explain it through two overviews:

Views on Search: A business is found by the customer via Google Search that consists of local pack results from search.

Views on Maps: In here, a customer found the business via Google Maps.

So what is that causes service-area businesses still lagging when it comes to the local searches apart from the infrequency of use? There may be endless reasons for this notion but the most important one is the fact that service area businesses haven’t yet optimized themselves on the search engines.

Measures Taken for Service Area Businesses to Appear on Local Searches

Use Google My Business to optimize your businesses on local search listings.
Asking for reviews about your business will help gain online visibility in no time.
FAQs about your services in Google My Business Q&A’s would help to reach out to maximum customers while building a strong customer base.

Branded Vs. Unbranded Search – An Analysis

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While we understand how to rank websites for both branded and unbranded terms it is important to first know about the significance of organic search for the marketers. Marketers believe to build a domain authority that helps them capture the share of search online. But is it the only thing to keep everything transparent? Not really. As per statistics, Google conducts approximately 3.5 billion searches daily. However, the challenge comes in when a marketer has to figure out ways about where the customers will most likely to search for unbranded versus branded keywords.

Ranking in the top-notch search engines like Google is no game as it depends on the businesses how well are they educated about the trending SEO techniques. To talk about branded and unbranded searches, both play an important role in any business to play safely while establishing themselves as brands.

Unbranded Search Results find you New Businesses

When we say an unbranded keyword search, we are referring to search terms that do not belong to any established brand. The keywords are used to search for results are generic. For example, a Google search for “Best restaurants with parking Facility” or “Schools with Experiential Learning in NY” would provide potential results earning new business prospects.

As unbranded keywords are observed to show higher search volumes as compared to the branded ones, it is a great chance for budding entrepreneurs to identify their strengths in the form of keywords and sketch strategies helpful to earn you a rank.

Branded Keywords Re-generate Business

Coming to investing in the branded keywords has shown proven results where users know what they are looking for as compared to the unbranded searches that at times go in vain. Therefore, it makes sense to revise your paid search budget and focus on newer strategies that reap monetary benefits.

However, profitable business strategies depend on how you as an entrepreneur understand your customers as they now know what they’re searching for.

Scale-up Rankings on Search Engines with Voice Search!

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Talking about ‘Voice Search’ in particular, there are ample speculations as to whether the fledgling technology is here to stay or would merely make a mark in the digital technology world. The views and perspectives are different and so is its understated nature. Taking statistics from the last few years, the use of voice search smart speakers has risen to a whopping 118 million in the US. However, this figure is growing by the day with changing trends in the technology world and an eagerness amongst the general public to access voice search smart devices in a few simple clicks.

Future of Voice Search!

In the current scenario, it has been observed that two in five adults in the US and globally make use of the voice search. As per the data provided by Google, around 20% of the search results come out to be voice searches. This indicates about the fact that businesses too can access potential customers using voice search technology to stay ahead of their peers and enjoy a number one spot in the competitive marketing industry.

Types of Voice Search

Voice search is primarily of two types. One that supports the smart speakers in the form of Google Home, Amazon’s Alexa, Microsoft’s Cortana, and Apple home and the other in the form of apps for smartphones like Siri by Apple and Google Assistant for android platforms. Enabling search result accessibility with approximately 95% accuracy in the latest voice search consoles while performing daily activities smoothly and efficiently is what voice search environment offers businesses and to the public in general.

The market analysis done by many experts recently claims voice search to be the next generation technology environment that will boost the scalability of existing and new businesses to great leaps and bounds. Until then, let’s explore different realms of the technology vertical to transform it into a revolution amongst the fast-moving and challenging business world.

Things to Know Before Hiring Services of a Digital Marketing Agency

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Every marketing agency works on a simple fundamental thing and that is to generate sales of any business entity. Whether big or small, the focus stays the same for all kinds of businesses. So, if you’re a budding entrepreneur and come across digital marketing agency offering marketing services for your business promotion, here is what you shouldn’t miss to check out on before you hire its services.

#Do your Homework

Researching well before you enter into any bond with a marketing firm is important. A good digital marketing agency would understand your business model before framing the right marketing strategy for its promotion. After all, it is the marketing agency that will take your business to the next level and therefore it should be well versed with all the latest marketing strategies to give businesses all that is required to generate sales.

Working on platforms like content marketing, video marketing or E-mail marketing, and PPC are few out of several areas a digital marketing firm works. If all this and more is taken care of, rest assure your business is in the right hands.

#Get Along with the Marketing Team

To get the maximum from a digital marketing company, get along with the marketing team well. They are the ones who would be responsible for promoting your services and gain a robust online presence. So, frequent meetings with the team would make you feel at comfort with their policies. It would also help the team to understand your perspective as a client while bringing in transparency at both ends.

#Value-for-Money Marketing Services Not Always the Best

Let us explain this with an example. Suppose, you’re business talks about selling mangoes in your area and the digital marketing agency you just hired for business promotion is spreading marketing campaigns in a foreign land where everyone loves to eat apples. What would be the ultimate end result? Obviously, it would be a failed marketing despite offering value-added deals. Bottom line, even if the marketing firm offers value-added services to its customers doesn’t really make it efficient and professional enough to get the desired results for your business.

So, the next time you plan to market your business keep all the above-mentioned points in mind and make the most of it. Happy marketing until then!

Google Ad (Ad words) is here to Stay – Trends to follow in 2019!

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So, what is that one thing that’s driving Google Ad words to scale up unimaginable heights in the year 2019? Is it the PPC automation? Yes, it is. To a great extent, automation is one trend that is seeking spaces to outgrow its branches across the digitalized environment Google and other search engine biggies are offering its potential users. But how far will it exists despite all the odd peers that it undergoes over human intelligence is yet to experience? In the meanwhile, let’s ponder upon some of the latest trends pertaining to Google Ad words.

Increased Mobile Usage – Optimize Google Ads

Ever since the mobile market evolved our daily lives, e-commerce has diminished a lot of conventional modes of doing businesses across the globe. With mobile usage increasing by the day, the Google Ad words will surely continue to grow amongst the target audience. It not just optimizes your business but earn rewards as well.

Frame Crisp Market Strategy

It is extremely important to understand how well your marketing services are sailing in a highly competitive business environment. The Google Ad word service is sure to stay but it’s not just the only thing that adds to the overall revenue. If you’re an entrepreneur you must be well versed with the several phases of the buying cycle including paid ad searches or videos on Facebook among other such channels that generate the growth of any company.

Relying completely on the Google Adwords may have you lost on potential business prospects. So, have a thorough idea of how you can

Re-engineer Ads for Better Visibility and Greater Revenue Percentages

Studies have proved that if you re-engineer the already existing ad campaigns of your existing or new businesses, chances are that your business will scale up heights in no time at all. It might be an effort for businesses to re-think all over again and invest an ample time for framing a new marketing campaign, but it does work!

Video Marketing – Best Tool for Google Ad Words

With more and more users getting inclined to the video platform, Google Ad words already have its share to conquer the digital media world. It has been one of the best marketing mediums for businesses in the year 2018 and surely one of the best in the upcoming year as well. What you get is increased CTR, message association, purchase intent, and increased ad recall. So, go for it now!

Conquer the World: New Strategies and Cost Effectiveness in Global SEO

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So, you have a business and your business has a website.

Traditional SEO tactics and localized keyword research helps your business rank well online.

Great!

But now that you are doing well, you want to expand, don’t you?

You can see a spike in international visitors.

You’re getting customers asking questions in foreign languages.

There are foreign customers asking whether you’ll ship products to their country.

Here’s where it becomes complicated.

Is there a global SEO strategy?

Can a global SEO strategy be merged with localized keyword research and optimization?

Can’t the content be simply translated?

Global SEO strategy can be confusing to say the least!

So, what do you do? What is global SEO and how do you do it?

Global SEO means optimizing your content such that it works for different regions and languages, in addition to optimizing that content for each region’s SERPs. Did you know search results appear differently for different regions?

If you are selling shoes and you have business operations different parts of the world, global SEO would optimize for those regions in their languages.

You would optimize for 靴 Japan, Zapatos in Spain, туфли in Russia and des chaussures in France.

Global SEO Vs. Local SEO

SEO, in general, targets the fundamental factors that help your site and content rank higher on search engines. These factors include site speed, keyword optimization, backlinks, sitemap, UX and schema markup.

Local SEO focuses on your offline presence in a city or country. In addition to the general SEO rules, Google considers customer reviews, local directories and business information networks for local search rankings.

Global SEO targets audiences across the globe. You’ll have to optimize for your audiences’ languages, cultures, behavioral tendencies, local internet regulations and policies in your marketing messages and methods.

Some global SEO tactics that are still general, like translating existing content into a variety of languages. And in some cases, it’s also akin to repeating local SEO over and over, to cover every specific region of interest.

Relevance

Google is the biggest player overall in the search market worldwide. So, it’s important to know what Google cares about, when it comes to global SEO.

If there’s one word that matters to Google – that’s relevance.

Google has always used on-page SEO, off-page SEO and visitor behavior to measure relevance.

This means you need to pay attention to the unique needs of your global audience. Rather than translating and then pasting content across country pages, see how you can meet each market’s unique needs.

Your best-ranking content in US may be completely irrelevant to your Asian audience.

For example, if you ship and sell an edible product in markets across the world. Then, a subject such as ‘food preservation’ would have a completely different meaning for the always-cold Iceland and the hot-all-year Singapore.

Trust

You may have a rocking business in the US but does anyone know you in South Korea?

Maybe not yet.

In new markets, you may have to build your brand from the ground up. You’ll have to invest in building not only brand awareness, but trust. If you have had a few customers in the past from a local market, reach out to them for reviews.

Identity

Your identity – business name, address and phone number – is important for search engines. Any inconsistency will confuse the search engines and reduce your chances of ranking higher in search results.

Local SEO

Since each market has unique needs, the more you relevant your content is to the local market and the more Google will be able to see you care.

It makes sense to get listed in local directories, get support from local influencers, and use other local SEO tactics.

Your business stands to benefit a great deal from a global SEO strategy. To learn more about creating your own global SEO strategy, talk to OgreLogic’s creative geniuses and marketing gurus at 512-808-5536.

Target Wider Audience at Campaign Level with Multiple Languages Targeted Bing Ads

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Few days ago, Bing Ads made an announcement stating that advertisers will now be able to target multiple languages at the ad campaign level. This is a helpful update for advertisers who are unable to target their audience globally because of language constraints.

Before this update, Bing Ads did support multiple language targeting but was limited just to the ad group level. This means that multiple languages targeting setting had to be carried to different ad groups. Which also means that these ad group settings were not in alignment with Google Ads and thereby, causing issues when those ad campaigns were imported from Google Ads to Bing Ads.

Now, advertisers can set up multiple languages targeting at campaign level, however, the setting can also be set up at ad group level which will override the campaign settings. In order to set up multiple languages targeting at campaign level, you can select any of the 12 supported languages in the campaign setting. You can then go into the ad group settings and select the option to use the campaign setting for language targeting. If you want to change language settings across multiple ad campaigns and ad groups, you can simply use the bulk editing in the web UI.

This is a great update and addition to Bing Ads as it will allow advertisers to target additional languages and users relying on these languages. This will lead to greater generation of impressions and expand reach. Here is a quick tip as this article wraps up, Bing Ads does not translate your ads and recommends to write your ads in the targeting language.

Google Plus to Shut Down after Glitch Compromises 5 Hundred Thousand Accounts

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The consumer version of Google+ is going to shut down for next 10 months as stated by blog post published by Google. The decision to shut down the social media platform was made after a security flaw exposed the data of about 5 hundred thousand users.

Google has also stated that Google+ has been experiencing low usage and engagement and about 90% of sessions do not last longer than 5 seconds. However, the company is still planning to keep the service running on enterprise level. Google wants to promote Google+ as ‘secure corporate social network’ and this ironically sounds odd because this announcement was made alongside the new of user data breach.

Additionally, Google also announced the new privacy adjustment it would be making for other services that it caters. There will API changes limiting developers’ access to data on Android devices and Gmail. The company also stated that the consumer version of Gmail will also witness some user data policy updates. This policy will limit other apps and their scope of access to user data.

Google came up with four findings and four action plans to remediate those findings:

The company said that it would face significant challenges in creating and maintaining a successful Google+ product that would meet consumer expectations after the data breach. This is why the consumer version of Google+ is shutting down.
Google also stated that consumers want good control over the data they share with third party apps. In order to accomplish this, Google is going to be launching more granular account permissions that will be showing individual dialog boxes.
Google also made a point that when users grant access to their Gmail, they do so with certain use case in their mind and the company will be limiting the types of use cases that are permitted.
Finally, the company listed that when users grant permissions to SMS, Contacts and Phone Android apps, they do so with a use case in mind. Google will limit the apps’ ability to receive call logs and SMS permissions on Android devices and contact interaction data will be unavailable via the Android Contacts API.

Will Mobile-first indexing change your rankings?

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Everyone is talking about Mobile-first indexing and how it will change how sites appear in search results.

To make sense of what is happening, let’s look at the basics of search indexing and ranking and what it means in the context of mobile-first indexing.

Indexing and Ranking – Same or Different?

Search engines perform two tasks – indexing and ranking.

Think of indexing as placing books in an enormous library. So, a search engine indexing robot (read GoogleBot) visits and reads a page and stores that information in its index.

Once this is done, the search engine ‘evaluates’ the information that has been indexed and determines which web pages match the criteria according to the search query and other factors (such as device). Going back to our library analogy, ranking is like the librarian who recommends you titles based on your search criteria.

Will Mobile-first Indexing alter Ranking?

Based on what has been discussed above, Mobile-first indexing refers to the indexing function of the search engine and NOT ranking.

So, mobile-first does not necessarily mean much would change for many websites. All it means is that Google is now preferring to index the mobile version first.

If you are using responsive web design, you have nothing to worry because the content on mobile and desktop versions is most likely the same. However, if the mobile version of your web pages doesn’t match the desktop version, you may face issues.

Let’s take an example to illustrate what it means for websites.

Let’s say a business had kept the mobile content shorter than the desktop version to save mobile visitors the trouble of scrolling through lots of content. Now, mobile-first indexing has shifted the indexing to the mobile version, indexing the shorter-form content. For all search results, Google is now basing its decisions on the content in the index and that is the shorter-form mobile version! Google’s ranking factors are now applied to the shorter-form version which may not be as valuable in Google’s estimation, pulling your ranking down.

What does affect Google’s organic rankings is whether the query is made on a mobile device or desktop. That is partly due to Google ranking factors and penalties for mobile results, such as the intrusive interstitial penalty and page speed ranking. This wouldn’t likely change with mobile-first indexing since these factors or penalties affect ranking, not indexing.

If you are looking for an innovative digital marketing plan or developing a trustworthy reputation with a target audience, talk to Team OgreLogic, the best digital marketing agency in Austin, Texas at 512-808-5536.

Facebook : ‘SapFix’ AI debugs your code automatically

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Without any prior information or clue, Facebook has built and launched its all new artificial intelligence debug tool called ‘SapFix’. The tool is said to reduce the workload and time that software engineers spend on debugging. This also speeds up the process of rolling out new updates and software.

Facebook said that SapFix is capable of generating fixes for specific bugs and reporting them to the engineers for approval or modification.

Even right now, SapFix has been actively used to speed up the process of shipping stable code updates to millions of android devices using the Facebook app. Facebook has also said that it is now intended to share SapFix with the engineering community and seeing automatic debugging evolve to the next level.

Facebook also stated that SapFix operates as an individual tool and is able to run with our without, Sapienz, which is Facebook’s automated software testing tool.

The concept stated that SapFix is focused toward fixing bugs identified by Sapienz before they even reach production. When Sapienz along with Facebook’s Infer static analysis tool localize a point in code that requires a patch or fix, it is passed to SapFix, which automatically picks a strategy or strategies to generate a patch.

In cases of complex fixes, the tool harvests templates from those created by human engineers while fixing past bugs. Even if SapFix is able to generate a fix, its work is not over yet. The tool generates few other potential fixes and evaluates their quality for 3 issues – compilation errors, if the crash persists and if the new fix introduces new crashes.

If there are any new problems found, SapFix runs already existing developer-written tests and as well as Sapienz tests on the patched build.

When SapFix fully tests the patch, it then sends it to human review for approval.

Google’s Now Playing is now officially called Sound Search

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Google introduced the low-power, always-on music recognition feature called Now Playing to the Pixel 2. While developing the Now Playing, the goal that Google primarily had was to create a feature that was small and at the same time, an efficient music recognizer. The feature used small audio fingerprints for each track in the database to recognize the playing song and that too without the need for an internet connection.

What Google later discovered is that not only Now Playing was an efficient feature for on-device music recognizing but it also exceeded the accuracy of their Sound Search feature which was their then-current-server-side system. To those who are unaware, Sound Search was built before the widespread use of deep neural networks. Google reportedly said to have already wondered about bringing the Now Playing feature to their server-side Sound Search to improve the capabilities of Google’s music recognition feature.

The recent version of Sound Search introduced by Google is said to have been powered by some of the same technology that was powering Now Playing. The new feature is easily accessible through the Google Search app or the Google Assistant on any Android smartphone. If music is playing near you, starting a voice query will bring up a pop-up suggestion stating “What’s this song?” which you can press. Otherwise, you can also alternatively ask, “Hey Google, what’s this song?” for a faster and more accurate results than before.

Google also claimed that with Now Playing, they are going to use machine learning to create compact audio fingerprints being able to run entirely on a phone. They also claimed that they already had a good audio fingerprinting system and those ideas when carried over to the server-sided Sound Search system proved to be well.

Google says that there is still room for improvement in the Sound Search feature and they are striving to make it even better in the future.

Alexa and Google Home won’t take away your regional accent

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A recent survey by Life Science Centre in New Castle claimed that about 79% visitors who attended their “Robots – Then and Now” exhibition had to alter the way they spoke in order to be understood by the voice assistants, such as Alexa, Google Assistant, Siri, and Cortana.

These visitors were also reported to having regional British accent and their need to shift their accent in order to communicate with the voice assistants effectively.

It is important to understand that people with non-standard accent will have a harder time to communicate while interacting with smart assistant devices. Another issue people face while interacting with smart speakers is that speech technology seems to favor standard accents.

Even as humans we sometimes struggle to recognize where people are from based upon their accents alone and virtual assistant devices will also take time to gain that familiarity with regional accents.

People are worried that these virtual assistants will take away your regional assistant but we have to be realistic here. Interactions between humans and robots are not that frequent when compared to human-to-human interactions. Since our everyday talk is designed to communicate with other humans, a small change in the way we pronounce or our accents will not change our accents drastically. The only thing we might find ourselves doing more while interacting with virtual devices are raising or lowering our voices or enunciating more.

So, we have to stop fretting now. If you see the journey of virtual assistants to produce language, you can see that they have come a long way already and they will only improve going forward and possibly be able to understand regional accents.

How CRO Tools can Expedite Your Website’s SEO?

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CRO or conversion rate optimization can be described as systemic process that uses analytics and user feedback to improve the performance of your website. Conversion rate optimization is geared towards increasing the percentage of people who visit your website to take an action that you desire. For example, fill out a form, subscribe to your newsletter, etc. The process of CRO involves understanding how your visitors navigate through your site, what actions they take, and what actually is stopping them from taking the actions that you want them to take in the first place.

If you have done search engine optimization for a while now, you probably know that optimization of a website never really ends. There is always something more that you can do for your website to make it perform better. As more users begin to engage with your website, you are bound to make some tweaks and changes to the website in order to offer a better user experience or get the desired action taken from your visitors. This is where CRO or conversion rate optimization can play a great role.

How do CRO Tools Help You in SEO?

When you look at CRO and SEO, it can sometimes become hard to determine which one to prioritize when optimizing our website. It is because SEO on one hand helps you drive quality traffic to the website which can then be converted into potential customers. On the other hand, CRO can help you set up a reliable conversion path before you start driving quality traffic to the website.

There are many incredible CRO tools out there on the market that can make your CRO approach toward your website easier and effective. Using CRO tools to optimize your website helps you in the followings ways:

It helps you segment the traffic that your website is receiving and convert them into potential customers
It helps you find useful insights about your website by analyzing how users are interacting with your website and products
With proper utilization of CRO tools, you are able to adjust your budget spending for the purpose of marketing and optimization
When CRO tools are implements correctly, it can generate better profits

Mozilla accuses Google of the “5X Difference”

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Chris Peterson, a Technical Program manager at Mozilla tweeted on July 24^th, 2018 that Google’s redesign has made YouTube slower on Firefox and Edge.

“YouTube page load is 5x slower in Firefox and Edge than in Chrome because YouTube’s Polymer redesign relies on the deprecated Shadow DOM v0 API only implemented in Chrome. You can restore YouTube’s faster pre-Polymer design with this Firefox extension: https://addons.mozilla.org/firefox/addon/youtube-classic”

Peterson mentioned that YouTube loads only at one-fifth of the speed on browsers other than Chrome, due to its architecture – “YouTube serves a Shadow DOM polyfill to Firefox and Edge that is, unsurprisingly, slower than Chrome’s native implementation. On my laptop, initial page load takes 5 seconds with the polyfill vs 1 without. Subsequent page navigation perf is comparable.”

Peterson also recommended fixes for both, Mozilla’s browser, Firefox and Microsoft’s Edge to revert YouTube to a previous version using add-ons.

He noted that YouTube “still serves the pre-Polymer design” to Microsoft’s Internet Explorer 11, which launched in 2013 and has been replaced by Edge, and suggests that Google could have taken the same approach with Edge and Firefox.

Although the API is part of a YouTube redesign that was done about a year ago, the problem hasn’t gone away. It also makes users think whether Google is swaying them to use more of its products. This also raises the issue of ‘Net neutrality’.

According to Statista (February 2018), ranked by the share of total page views, Chrome is the most popular web browser while Firefox accounts for less than 5 percent and Edge is less than 2 percent.

Contradicting the tweet, a Google spokesperson replied that there’s no such disparity on the browsers and the overall YouTube performance is the same since the site redesign. Google added that they recently fixed a bug to help improve Firefox performance.

To make your websites load faster or learn more, call OgreLogic, the best digital marketing agency in Austin, Texas. Call OgreLogic at 512-808-5536 for digital marketing services that generate revenue in the most cost-effective manner possible.

Prefer ‘saying it’ over ‘typing it’?

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LinkedIn voice messaging feature

While LinkedIn’s blog says, “Whether you’re responding while walking or multitasking, or need to give an in-depth explanation, voice messages let you more easily and quickly communicate in your own voice with your connections”, to most people it came as a bizarre move!

The feature, however, is incredibly easy to use. Users can record voice messages (of up to one minute) simply by tapping the microphone icon on the messaging keyboard and holding the microphone in the circle. Releasing the microphone icon sends the message while sliding the finger away from the microphone icon while holding it down cancels them.

Zack Hendlin, LinkedIn’s Senior Product Manager, explains why LinkedIn Voice Messaging is a great idea –

People speak faster than they type. This means voice messages are good if you want to explain complex ideas.
Speaking is easier than typing when you are on the move. You do not have to stop to record a voice message as opposed to typing.
A voice message is better than a phone call because it allows recipients to respond when they have a free moment.
A message in your own voice allows a more personal connection and effective communication. Your tone and personality are reflected in a voice message but may get lost in translation in written communications.

That said, we are not sure if voice messages are useful for LinkedIn users. On LinkedIn, you don’t have ‘friends’ or ‘followers’, you have ‘connections’. You wouldn’t call up people you don’t know to discuss potential employment, you would rather send that person an email, wouldn’t you?

If you are looking for innovative digital marketing solutions to develop a trustworthy reputation with a target audience, get in touch with OgreLogic, the best digital marketing agency in Austin, Texas. Call OgreLogic at 512-808-5536 for digital marketing services that generate revenue in the most cost-effective manner possible.

The Truth about Programmatic Advertising

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The term ‘Programmatic Advertising’ refers to buying and selling ad inventory using an automated, data-driven procedure. This includes video, mobile, native and display ads.

As programmatic advertising gains momentum among marketers, it is important to separate the truth from the myths. Here is a look.

Programmatic Buying (PB) and Real Time Bidding (RTB) – Different Animal?

In the world of digital media buying, programmatic buying refers to automated ad buying while real-time bidding is a specific mechanism for automatically bidding and buying using an auction format. So, RTB is a part of Programmatic Buying.

Automated bids are placed by advertisers for an impression or ad space. The highest bidder wins the auction and ad space or impression on a particular web page (which is then loaded immediately).

RTB – Low-quality?

There have been cases of suspect publishers supplying the RTB ecosystem with questionable inventory. However, most quality SSPs and DSPs actively work to remove such inventory since it wouldn’t benefit anyone in the long run.

Initially, RTB was a way of earning from unsold inventory. But not anymore. In today’s landscape, virtually every impression is potentially available through RTB. For example, Header bidding allows advertisers to choose impressions at the highest priority and increase their revenue by taking the best price available for any given impression.

Programmatic is a ‘Black Box’?

The lack of transparency in the value chain, inconsistent measurement, ad fraud and brand safety were initial concerns with programmatic advertising. But that was mainly due to the business models offered by companies that offered programmatic buying services.

And that is changing.

With ad platforms, such as Trade desk, announcing AI tools to give marketers clarity on where their programmatic dollars go, the Programmatic Black Box is turning more transparent.

These tools simplify the programmatic buying process and enable advertisers to predict who they can reach, ahead of each campaign. Simplified buying becomes more scalable too as buyers understand how to better allocate spend and assign value.

To learn more about Programmatic Advertising and how you can benefit from it, get in touch with OgreLogic, the best digital marketing agency in Austin, Texas. Call OgreLogic at 512-808-5536 for digital marketing services that generate revenue in the most cost-effective manner possible.

Why do Top Brands Invest Heavily in Influencer Marketing?

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Influencer marketing campaigns are the fastest growing thing in digital marketing. Brands are investing heavily in influencer marketing for its incredible benefits, such as follower engagement, traffic, and more authentic content.

Influencer Marketing

Influencer marketing utilizes an existing community of engaged followers on social media, who have influence over an audience or a niche you might be trying to reach and can prove helpful marketing to those buyers.

Do not confuse influencer marketing with celebrity endorsements. While the latter are simply brands hiring celebrities to sell their product or service, influencers’ endorsement of a brand is trusted as more valuable content. Influencers are seen as being selective about the partnering with brands that reflect their unique persona.

To help you understand how brands are using influencer marketing, here is a list of ten great influencer-driven campaigns.

Subaru’s “Meet an Owner”

If you wanted to learn more about a car to buy, the best way probably is to talk to an existing owner. That’s exactly what Subaru did with its 2017 Impreza compact. The company knew that the buyers for the new car will be millennials. Since it is known that millennials rely heavily on third-party reviews and word-of-mouth when making a purchase, Subaru connected potential buyers with loyal Subaru owners who loved their cars.

As an influencer marketing campaign, influencers like magician Zach King (@zachking), artist Jay Nelson (@jay) and stuntman Devin Graham (@devinsupertramp), shared videos and posts featuring Subaru.

Since the brand was positioned around the idea of adventure, these bold, adventurous influencers were perfect to engage people with similar interest in pushing forward into new frontiers.

But do not forget that Subaru remained in the background while each of the influencers retained their own style for the videos and posts they contributed. This style of marketing looks more authentic than coming from the brand itself.

Fenty Beauty by Rihanna

Rihanna’s Fenty Beauty arrived in September 2017, right with the NY Fashion week. The makeup line launch came just at the right time with a breathtaking range of shades for women of color.

The marketing campaign used a celebrity like Rihanna as an influencer to reach specific target audiences across social media. Rihanna (@badgirlriri) influenced other major beauty bloggers and influencers, such as @themsdebdeb, @acondria and @kyliejenner which created a stupendous interest in makeup and inclusion.

Sprint #LiveUnlimited

Sprint collaborated with actors, musicians and entrepreneurs to get the eyeballs of a massive young audience.

Sprint’s influencer campaign #LiveUnlimited features influencers like Lele Pons (@lelepons), Prince Royce (@princeroyce), Gerard Adams (@gerardadams), and Rachel Cook (@rachelc00k). Their massive social media presence allows Sprint to instantly connect with their audience since these influencers naturally embody the appearance and lifestyle of #LiveUnlimited.

If you are looking for innovative digital marketing campaign or a customized digital marketing plan, to develop a trustworthy reputation with a target audience, get in touch with OgreLogic, the best digital marketing agency in Austin, Texas. Call OgreLogic at 512-808-5536 for digital marketing services that generate revenue in the most cost-effective manner possible.

What are Chatbots and how do They Work?

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Chatbots are also called conversational agents. They are software applications that text or talk like humans with a purpose of simulating interaction with a real person. There are two ways chatbots are offered to visitors – web-based applications or standalone apps.

Chatbots are becoming a common thing to witness on many websites due to the fact on how easy they have become to create. Today, creating chatbots does not require one to have sophisticated programming knowledge and specialized technical skills.

How Chatbots Work?

Chatbots operate using NLP (Natural Language Processing). NLP is the same technology that forms the basis of voice recognition systems that are used by virtual assistants such as Google Now, Apple’s Siri, and Microsoft’s Cortana.

As a user presents the text to the chatbot, the latter processes the text using complex algorithms in a process called “parsing” where the chatbot interprets what the user has said and determines the response based on this information.

Some chatbots are remarkable and offer very authentic conversation experience. A user would find it hard to tell if they are talking to a real person or a chatbot.

What Else Can Chatbots Do?

Integrating a chatbot to your business website can helps you in the following ways:

Help you gain more visitors
Generate more leads
Close more sales
Improve e-commerce

Which one should I invest in – SEO or PPC?

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All businesses know they should invest in digital marketing. But many are unsure of which one is better for their website, PPC or SEO.

Before you make that decision, it is a good idea to look at what SEO and PPC means for your business.

SEO: The Basics

SEO or Search Engine Optimization a group of strategies used to make your website rank better on search engines. In other words, you are increasing the likelihood of your website being found online organically. These strategies may include –

keyword research to understand rankings
integrating more keywords with your on-page content
making your site faster and search-engine-friendly
adding keyword- and topic-relevant content
building high-quality links to your site to establish trustworthiness of your site

An SEO campaign may take time to give results but it ensures that your website consistently ranks higher.

PPC: The Possibilities

PPC or Pay-Per-Click may remind you of ads on the top of Google listings. However, these ads have come a long way over the years. Now they include clickable buttons, extra links, and more.

Apart from the traditional Google ads, there are several other ad choices. You could choose Local Services ads for if you’re a home services provider. Or you could go for display ads to appear on an entire network of websites instead of only Google search results. This will make your ads appear on sites relevant to your industry.

PPC shows results right away once you start funding your ads. It is also flexible since you can spend more to get more clicks.

Which is Better – SEO vs PPC?

While there is no right answer to which of these two types of web marketing is better, here are some steps to help you identify what might be best for your business.

Step 1: What is the goal of your campaign?

Identify what you want to achieve with your web marketing campaign. To do so, ask yourself –

What do I want from a marketing campaign? Make a list.
Which of these are needed before others? Shortlist the most important things.
Can the remaining things be grouped into categories, such as more visitors, more leads, increased conversion rate and so on?

Now, select your primary goals and specify the numbers or rates you wish to achieve, for example, the increase in percentage of conversions.

Step 2: What is the time frame?

Decide a time frame for your campaign goal. Are you looking for immediate results or over the next few months? Be specific.

Step 3: Compare SEO and PPC vis-à-vis your goal

While PPC brings faster results, it stops giving results the moment you stop paying for clicks. On the other hand, SEO starts giving results over a period of time but the benefits last with some upkeep.

Step 4: Design a strategy for your goals

The timing of your goal is an important factor in doing a PPC or SEO campaign. PPC can get you instant results but an SEO campaign may prove more cost effective in the long term.

For many businesses, running both PPC and SEO is a great idea. Kick-start your campaign with PPC and let SEO work as the invisible elf to increase your organic visits. PPC will drive clicks and leads allowing SEO time to take off. As your organic visits go on increasing, you can reduce your PPC spend.

It would be best to get some guidance from an expert before you make a decision between SEO and PPC or how much to invest in each.

If you are looking for the best PPC, SEO and web marketing Services in Arkansas, get in touch with OgreLogic, the best digital marketing agency in Austin, Texas. Call OgreLogic at 512-808-5536 for digital marketing services that generate revenue in the most cost-effective manner possible.

Ogrelogic Solutions Celebrates the Successful Completion of Three Years

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It is a proud moment for us as Ogrelogic Solutions marks the 3rd anniversary on 29th June 2018. We have come a long way since we started as a three members team. Today, Ogrelogic Solutions is a solid team of more than 75 employees. Along with the celebrations, the cofounders of Ogrelogic Solutions, Mr. Manan Vashisht and Mr. Gaurav Sharma share how the company met new milestones, came across unexpected obstacles and the future vision of Ogrelogic Solutions.

Ogrelogic Solutions was started on 29th June 2015 and today the company has grown to set up its new offices in many countries including USA, and India. “The company started as a simple digital marketing agency and is now moving into the zone of IT consultancy”, stated CEO, Manan Vashisht. He also added, “Ogrelogic Solutions started with the low hanging food of digital marketing, SEO, SMO, web development, mobile applications, and web app. In 2018-2019, we are looking at getting into detailed IT consulting and software development company”.

The biggest challenge that Ogrelogic Solutions had to face was the human resource. At first, we believed this would not be a challenge but overcame it by implementing certain trends.

We Are Unique!

Ogrelogic Solutions is also among the first few companies that registered the company in the US first and then registered the company in India. We brought the concept of “Train the Trainer”, which has been helping new employees to be trained extensively. We always believed that more than sales, retention is important. We put our focus on the delivery part, retention part, and the customer satisfaction part to help us become what we are today and it still remains our key focus. We actively put our focus on ensuring every employee’s growth path in the company. CEO, Manan Vashisht stated, “Every single person in the company for me is a profit unit”. We are also very keen on rewarding and recognizing talented and hardworking individuals. Unlike other companies, when we even promote individuals in 3 months and 6 months based on their talent, maturity, growth prospects, and when the employee brings a lot of revenue. We are also focused on giving our Ogres international exposure and introduce them to other parts of the world.

Ogrelogic Solutions Believes in Youth

We believe in youth, they are young, rearing to go, dynamic, want to develop an identity for themselves. “The ideology behind hiring youths is very simple, we want to train them, they are fresh, educated, have their own ideas, today’s youths believe in the power of social media, and they believe in the power of communication”, explained CEO Manan Vashisht. We keep looking for talented kids and go to different colleges across the country and offer them jobs with handsome salaries.

The Strategy for The Year 2018-2019

“We want to work as a dedicated resource management company and get into more technologies”, said CEO Manan Vashisht. Ogrelogic Solutions aims to double up the number of employees and double up the revenues. The company has been successful in doing business in countries such as USA, Canada, and Australia. Now we are looking forward to exposing ourselves to other parts of the world. We are also actively working on our KRA management, SLA management, we are trying to build up the software for our own selves among which one of them is the HR software. The next thing that we are focused on is getting into the products market. We also want to build products for our own self. We want to tap into the healthcare business, financial business, and human resource business in the year 2018-2019.

Google to Remove ‘Secure’ Labels on HTTPS Sites from September, 2018

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Chrome is the world’s popular browser, thanks to the frequent security and stability updates that Google keeps launching for its application. If you are a consistent Chrome user, you must have noticed how Google indicates HTTP and HTTPS sites as secure and not secure. However, with the release of Chrome build 69 in September, 2018, Google will stop labeling HTTPS sites as ‘secure’. Google believes that this should be the default state for secure HTTPS websites. From September, 2018, Google will begin marking HTTP sites with a ‘not secure’ label when you enter data on HTTP sites.

If you are not aware, more than half the internet today uses HTTPS protocol. The HTTPS protocol encrypts data in transit and this secure connection prevents man-in-the-middle attacks and keeps your data safe from prying eyes.

With the release of Chrome 70 in September, 2018, Google will take another step towards changing this grey ‘not secure’ label to red in color. However, the label will only change to red color when you begin entering data on the HTTP page.

Beyond the Google Ranking

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Until recently, you spoke of marketing and SEO and the first thing to be discussed was keyword rankings – the important performance metric.

Rewind 5 or 6 years and there was so much more information most searched keywords. This information was readily and transparently available in Google Analytics. The Google Keyword Tool provided quite accurate search volume estimates.

Then things started changing….

First came the encrypted search and the dreaded ‘not provided’ in Google Analytics, making it tougher to measure the impact from organic search.

Next up was Google’s move to show estimates in broad ranges. So now, you only know that a keyword was being searched between 1k-10k times per month rather than 1,400 times each month.

Not quite helpful, is it?

As a result, marketers were forced to shift their search strategy from a focus on individual keywords to focusing on topic-centric content.

Why Keyword Rankings are Inaccurate?

There are three primary reasons why keyword ranking data is largely inaccurate.

Personalized Search Results

Google shows a user results that are personalized that user’s search history. So, if I have been looking at the Tesla website for some time and I query ‘electric cars’, there is a high likelihood of Tesla featuring near the top. But this wouldn’t be true for everyone searching for ‘electric cars’. This means there is no website that actually ranks #1!

Device and Location

Google also moved from generic results to results specific to the user’s device and location.

For example, when you look up ‘Austin restaurants’, Google can see which device you’ve searched from and where you’re searching from.

Now you know why strong keyword rankings may not necessarily bring increased organic traffic or revenue.

If keyword rankings are your North Star, you may be traveling in the completely wrong direction.

If you are only obsessed with tracking each page against a ranking goal, you are missing a lot value that your content is bringing otherwise. For example, if you’ve posted a research report to drive backlinks or social traffic, it may not rank for much itself. Thus, using keyword rankings as the success of your content could be completely inaccurate.

To take care of such issues, we have to modify our approach to measuring content. Rather than analyzing the performance of content, page-by-page, it makes more sense to look at the performance of content at the topic level.

If your primary goals are organic search traffic and conversions, you can group your content into clusters to gain visibility for any searches related to a given topic. And you look at the collective performance of these groups of webpages instead of simply the performance of individual pages. This can also help you understand which topics tend to drive more traffic growth and which topics tend to convert traffic at a higher rate.

This can provide clearer insights on what you should focus on, without obsessing over individual keyword rankings.

Are Keyword Rankings Obsolete?

This is not to say that keyword rankings are completely obsolete or dead!

Keyword data can prove useful for identifying any SEO problems that happen to your site, and also to look into the intent behind certain types of searches.

The bottom line is, as a marketer you should be aware that the data related to keywords is not 100% accurate. While it can be ‘a’ metric, it should never be ‘the primary’ performance metric.

If you are looking for a customized digital marketing plan, to develop a trustworthy reputation with a target audience, get in touch with OgreLogic, the best digital marketing agency in Austin, Texas. Call OgreLogic at 512-808-5536 for digital marketing services that generate revenue in the most cost-effective manner possible.

CRO vs. SEO – Brothers in Arms or Rivals?

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You feel elated when you see your website traffic going up, don’t you? But if the increasing page views don’t contribute to conversions or your bottom line, well…..

Simply getting organic traffic with keywords doesn’t get you more sales or revenue.

This is why you need CRO or Conversion Rate Optimization, apart from SEO.

Simply put, CRO is targeting very specific industry keywords to get more qualified visitors who are highly likely to buy.

But this does not mean that you skip SEO! After all, you need visitors to convert, right?

In fact, CRO and SEO should work together by filtering through the conversion funnel and driving profitability.

What should I do?

If this feels like a Catch-22, you are not alone.

At OgreLogic, we understand your problem. That’s why we bring you a step-by-step guide for a handshake between conversion rate optimization and search engine optimization.

Step 1 – Content Marketing and Link Building

Your website and its content should add value to your target audience or customer’s life. If you can do this, you would be able to build trust and gain authority.

Wouldn’t it be annoying if every blog post you read was meant to goad you to buy a product or service?

It would, in fact, reduce sales.

So how can you drive sales, without shoving your product in the face of anyone who reads your content or visits your site?

Two words – EDUCATE and HELP.

Educate your target audience about what is happening in the industry or how the products can help them. And, help them overcome a problem they may be facing.

Some visitors will read your blog posts and articles. Some may comment on your post or share it on social media or look up what you are offering. Most would just read passively and leave.

All you should do at this stage is to offer, first time visitors on your site, a content upgrade or a lead magnet in exchange for emails. This will help you build a community that will also become a source of repeat traffic.

But you might still be wondering…

So how does my business benefit by offering free content? It’s not even telling people to try a free sample?

Giving value for FREE to your target audience is the beginning of a great relationship. Your prospects may be moved deeper inside your funnel and become activated.

Without trust, no one would buy your offering, online. And when you offer something valuable for free, that’s a deal clincher!

When you publish high-quality content, build backlinks, consider conversion optimization and perform SEO of your website, it rapidly builds your website’s credibility in the eyes of your target audience as well as Google.

At the same time, you should also carry out SEO of your website at this stage to help search engines easily index your website.

As you perform SEO and market content, the traffic through website optimization will increase. In other words, you save money, otherwise spent, on paid online and offline advertising budget.

Step 2 – SEO and CRO

Once you have created brand-building content and built relevant, authoritative backlinks, you would see a traffic surge on your website.

This traffic will help you get conversions.

Website traffic alone is not the last word for your success. There is no point in getting traffic if most of your visitors bounce off within the first few seconds of their arrival at your site.

SEO will get you ranking for keywords. But once you have traffic, you need to focus on smooth navigation and great user experience so that your potential customer can find what s/he came to find on your website.

If you are worried whether CRO will interfere with your SEO efforts and you may lose search engine based organic traffic to your website, READ ON.

If you look at the factors influencing a webpage’s ranking ability, that would include –

Keyword and On-Page
Content Quality
Domain Authority
Page Authority
User and Usage Data
Spam Analysis

Now, changes made to pages for CRO usually only affect number 1, 2 and 5.

But these changes would improve user engagement, time spent on-page and conversions because the search engine user is now more interested in your page.

Step 3 – Think Long Term

Don’t just focus on increasing your conversions. You need to think long-term.

Offering value and a good experience to your customers will also lead to an increase in customer loyalty and conversion optimization. That’s why user experience optimization should be as important as conversion rate optimization.

If your website doesn’t have as much traffic as you want it to have, start by creating superb content and SEO. Start a dialogue with your potential customers. When your target audience reaches you, they should be able to follow the conversion path for them. Combined together, this gives you conversion optimization.

So instead of worrying about CRO vs. SEO rivalry, find out how you can marry them together to give your business a boost. To know more about CRO and SEO, talk to Team OgreLogic, one of the best digital marketing companies in Fayetteville, Arkansas; Memphis TN; Kansas City, MO; Dallas, TX and Tulsa OK. OgreLogic is your natural strategic partner providing content focused digital marketing services, game changing mobile apps, responsive web design and virtual resourcing.

The Ultimate 5-Step guide To Use Facebook Live As A Video Marketing Tool

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Facebook Live allows anyone to broadcast live videos from their mobile directly to Facebook news feed. And with that, Facebook has handed marketers another great tool to communicate with the customers.

To make effective use of this simple yet awesome tool, there are a few things marketers need to consider so that they can engage the followers and customers better. We are sure, by now, you know how to broadcast on Facebook Live. The feature allows you not only to broadcast a video live but also allow followers to replay it later; you can block and unblock users, and more.

The real question is how to analyze the performance if your video. Facebook lets you analyze

Peak live Viewers
Minutes Viewed
Video views
10-second views
Unique viewers
Average percentage completion
People reached
Reactions, comments, shares

Each of these metrics can be further explored to see how it changed over time, represented graphically.

How to make the most of this amazing tool is what marketers are trying to figure out and strategies are evolving as we go. Here are a few quick tips from the video production team at OgreLogic, one of the top digital marketing companies in Austin.

Keep Telling EM Who You Are

Just as you introduce yourself in the beginning, dont forget do so in the middle and other times during the broadcast. This is for the benefit of viewers who may keep joining later as they spot you in their news feed. That makes it important to reintroduce yourself and the purpose behind the broadcast.

Testing One, Two, Three

If you are new to Facebook Live, test your live video with only me in the privacy settings.

Keep Them Hooked

Since the videos in the news feed autoplay but in stay muted unless turned on, it is absolutely important that your video catches the attention of the viewers visually, right from the beginning. At the same time, remember that people will keep joining as they find you in the news feed. So the engagement has to be kept high throughout the video.

There is another interesting fact not many people know about Facebook Live. Facebook now has algorithms to track when viewers turn the audio on, when they turn to full screen and more. This makes more engaging videos rank higher up in news feeds.

The best way to engage with your audience is to call out their names. Since you can see who is commenting, in real time, you could address them by name and that really scores high with the viewers. You could answer their questions or share if someone made a joke.

Unstructured Is Cool

Since Facebook is not a formal platform, it is okay to let your hair down and let the video flow spontaneously, say experts at OgreLogic, the reputed video marketing agency in Austin. That is, in fact, the edge you get with Facebook Live as compared to recorded videos and that is what keeps the viewers glued to the screen.

Like And Share

Ensuring that viewers like and share your video is the most important part of the activity. Since viewers are with you, you could ask them to like and share a couple of time throughout the video.

As social media sites come up with more ideas like Facebook Live, the applications are limited only to the imagination of the marketer. Be innovative, dont be afraid to experiment a little and embrace the platform you are using.

To know more on how to make the most of video marketing for your brand or to talk to an expert, visit one of the leading video marketing agencies in Austin at ogrelogic.com.

5 Steps To choose The Best Mobile App Development Company

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There are apps and there are apps. So how do you make sure that the company you choose to get your app developed from is a good one? Here are some tips to choose the right mobile app development company.

Know What You Want

Yes, it may sound obvious, but not many businesses set out with a clear understanding of what they exactly want the mobile app to do. Understanding your own requirement would certainly help you narrow down your mobile app development company search. Do you want an iOS, Android or Windows App;Native app or Hybrid app? Who are the users going to be? Who are you targeting? Answering such questions will help you be more specific and closer to getting the app developed.

Check The Companys Portfolio

Find out how long the company has been developing mobile apps? Have a look at their portfolio. Have the mobile app development company you been considering experienced in the kind of application that you want to develop. The previous work will give you a glimpse into the companys skill and experience.

Check Transparency

Check whether the mobile app development company is open enough to share constant communication regarding your app. There should be a continuous feedback loop and a system in place for the client to be able to communicate with the company properly.

The company should be prompt and transparent in their communication. There should be a mutually agreed upon policy to communicate through mails, Skype, phones or in-person meetings.

Check Cost Effectiveness

Building within your budget is important but that doesnt mean you grab the cheapest offer available. Lay emphasis on a high quality app that would fit within your budget. Too-good-to-be-true may actually be untrue.

Is The Company As Excited As You About The New App

An enthusiastic team is a sign that they would actually treat the entire project as their own. Some companies are willing to create a prototype before building the actual product. Some companies would offer you add-on services that are not part of the standard package. Decide on terms about what happens if they not deliver on or before the deadline.

At OgreLogic, our comprehensive app development abilities are well-versed in designing and supporting apps across various mobile platforms. Continuous support ensures your app stay up to date and best in class.

To know more about one of the best mobile app development companies, visit ogrelogic.com.

Top 3-Pronged Digital Marketing Strategy For 2016

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2016 may be a game changer for digital marketers. Ever since mobile overtook desktop traffic in 2015, businesses are frantically working towards designing and optimizing for the mobile. It seems only the other day when the ball dropped in the Times Square and we are past a quarter of the year but the tone for2016 seems to be set. The leading digital marketing agency in Austin, OgreLogic, says that have shifted their digital marketing strategy to MOCROP Mobile apps Optimization, Conversion Rate Optimization and Personalized content.

MOBILE APP OPTIMIZATION

The customers, fortunately, have millions of apps available to him/her at the Google Play and iTunes stores. Many businesses, on the other hand, unfortunately just jumped on to the app bandwagon without defining what the app was supposed to do for their business or brand. Goals? KPIs? Duh! Nevertheless, apps are going to bring in huge amount of business this year. As businesses and digital marketers, we need to clearly define the role of the apps specifically in the overall marketing efforts and for the brand, in general. Mobile App Optimization thus becomes the prime focus, according to the top digital marketing agency in Austin , OgreLogic.

PERSONALIZED CONTENT

Talking of optimization brings us to the second big issue of content personalization. You want the customer to stay, you deliver something that holds value and makes sense to him/her. Simple, isnt it? But we are still a long way from delivering data-driven, personalized content although the movement started last year. Digital marketers that catch on to this quick will be able to deliver the magical results businesses expect, says the digital marketing team at OgreLogic, Austins best digital marketing agency.

CONVERSION RATE OPTIMIZATION

CRO or Conversion Rate Optimization is going to be the Holy Grail of digital marketing this year. Businesses and marketers are changing strategies to convert the ever eluding customer. It is time marketers start focusing on how a conversion takes place when it does rather than shooting in the dark. Decisions will become highly data driven and not just on making the customer trickle down the funnel. And that includes the other two parts of our strategy content personalization and mobile optimization this year, say experts at the leading digital marketing agency, OgreLogic at Austin.

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The Dummies’ Guide to App Store Optimization

What is ASO?

Metadata

Keyword Research

App Store Description

App Screenshots

Organic vs. Paid App Discovery

ASO Strategy

1 HubSpot – The all-in-one Marketing Tool

2 HootSuite – Stay Up to Date with your Social Network Channels

3 Ahrefs – Enables Keyword Research Easy

4 Canva Business – Earn you Top Ranks on the Social Media Platforms

5 Google Adwords – Expand your Target Audience

6 Google Analytics – Track Insights and Measure your Advertising ROI

Icebreakers – Help Brands to Reduce Friction While Communicating with Clients

Click to Messenger Ads

Users Enjoy Multiple Reply Options

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Measures Taken for Service Area Businesses to Appear on Local Searches

#Do your Homework

#Get Along with the Marketing Team

#Value-for-Money Marketing Services Not Always the Best

Global SEO Vs. Local SEO

Relevance

Trust

Identity

Local SEO

Indexing and Ranking – Same or Different?

Will Mobile-first Indexing alter Ranking?

LinkedIn voice messaging feature

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RTB – Low-quality?

Programmatic is a ‘Black Box’?

Influencer Marketing

Subaru’s “Meet an Owner”

Fenty Beauty by Rihanna

Sprint #LiveUnlimited

How Chatbots Work?

What Else Can Chatbots Do?

SEO: The Basics

PPC: The Possibilities

Which is Better – SEO vs PPC?

Step 1: What is the goal of your campaign?

Step 2: What is the time frame?

Step 3: Compare SEO and PPC vis-à-vis your goal

Step 4: Design a strategy for your goals

We Are Unique!

Ogrelogic Solutions Believes in Youth

The Strategy for The Year 2018-2019

Why Keyword Rankings are Inaccurate?

Personalized Search Results

Device and Location

Are Keyword Rankings Obsolete?

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